Are you curious about online marketing but feeling lost on where to start? If so, you are certainly not alone. Plus, scoring legitimate information for online marketing beginners in a sea of digital spam can be challenging. Beginners are constantly bombarded with opportunists looking to take their money in exchange for a chance to be pointed in the right direction.
The truth is, growing your online marketing skills takes time, and you should avoid any get-rich-quick offers that promise success in just days. Plus, learning about social media marketing and SEO should be fun! So taking as much time as you need to hone those marketing skills is okay.
Fresh & Compelling Content
Online marketing success depends on many variables, such as excellent website design, targeted keywords, social signals, Google rankings, conversion rates, and more. Instead of stressing over all these aspects simultaneously, start with what makes content compelling. After all, you can’t market without great content!
You’ll probably notice that popular blog posts have catchy titles that stand out and give you a clear sense of what the post is about. Most people still go online to learn something, so content has to have real helpful value in some way. When you have a catchy yet clear title, you can grab new readers right out the gate (keep this in mind for Twitter marketing), and snag them for good with helpful content that’s actually fun to read!
Extend this mindset to your animated tutorials, screencasts, digital flyers, original YouTube videos, tweets, Facebook posts, and any other content you plan to publish on the web.
While online marketing has many other aspects than just creating content, compelling content entices readers to share your posts on social media, sign up for your email subscription, follow you on Twitter, and buy your eBooks.
Getting To Know SEO
Online marketing is both creative and analytical. Aside from excellent web design and unique content, it would be best to think about keywords your target niche is typing into major search engines, especially Google.
But how do you figure out what these keywords are?
Instead of searching for an SEO service immediately, you should familiarize yourself with free SEO tools. Probably the best SEO tool for beginners is Google’s keyword search tool for its Adwords service; you don’t even need an account to use it.
Remember, there’s a lot to learn with SEO, such as keyword density and placement, optimizing Google+ pages, and anchor text, among other things. However, as a beginner, it’s good to familiarize yourself better with the searching behaviors of your target audience. Type in some keywords relevant to your niche and click “exact match” to generate a list of searched phrases sorted by popularity!
Not only is this a great way to familiarize yourself with targeted keywords, but it can also inspire ideas for compelling content!
