The web is growing daily, so it’s only natural for many web admins to find different ways to gain more website exposure.
Even if a website ranks well using specific keywords, good content, or both, it’s not enough to keep that website organized well today. Search engines like Google have changed how they generate search results pages.
So, if your website only relies on keywords, it will not rank. If it depends on good content, it will not index, but it might provide valuable information to people who stumble upon it. Even link-building doesn’t work entirely well anymore, as modern practices call for more ethical but time-consuming link-building campaigns.
Although much has changed about search engine optimization in practice, no one said it was utterly useless. The thing about SEO is that you can’t just keep relying on one SEO strategy throughout the year. You can’t even rely on one to last more than a few months. Everything about search constantly changes, so web admins like yourself must stay ahead of the game to conquer it if you can go completely.
Behind Search
Even though some people dismiss it, you still need search engine optimization to build exposure for your website on today’s web.
Search engine optimization revolves around building the presence of a website and a website in search engines. These results mainly affect how websites and pages rank in a search engine’s organic or free search results. So how does it affect search?
The earlier or higher a website ranks in a search results list, the more potential visitors it may receive from visitors browsing the search results. This also applies to websites that appear in a search engine’s search results more than once on an ongoing basis.
Using SEO, web admins can target different types of searches to build website exposure, including video, image, and local searches. Of course, nothing works better than a regular keyword search to get your website started.
Search engine optimization considers how search engines work, the search terms (keywords), the things people search for, and the type of search engine a webmaster’s target audience uses. Thanks to those factors, there’s no use in saying that web admins don’t benefit from search engine optimization because they do.
And it is still as vital as we move into 2023.
Look at Your SEO Strategy Before 2023
Things are constantly changing in the world of search engine optimization. Don’t believe it? In 2012 alone, Google made more than 500 updates to their well-known (infamous in some parts) search engine algorithms. That means that they constantly fine-tuned how their search engine worked throughout 2012. Some of those changes (Google Panda and Penguin) were so large that they completely changed how people use SEO today.
In the past, most people relied on sly SEO tricks to get higher search rankings. This included ‘masking’ extra keywords on a website by changing them to the same color as the background (usually white) and letting the search engines do the work by finding them based on that.
If people used sly keyword masking tricks, they used link farms to build their backlinks much faster than they do today. Even content was the center of relatively ‘sly’ SEO tricks in the past, especially when many sites developed what was then known as content farms that hosted a lot of written content that may or may not have hosted good information.
Nowadays, the SEO above strategies are called ‘black hat SEO.’ Even though the old way to do these ‘tricks’ doesn’t work anymore, plenty of people still use ‘new’ versions of these old tricks with questionable results.
Your Strategy in 2023 – Valuable, Authoritative Content
Search engines like Google always work to combat questionable search engine optimization techniques, much like black hat SEO. You can already see that through their efforts to change how their search engine works, all to ensure users see content in the way that matters most.
So, what does this mean for your website in 2023? That’s simple. In 2013, much of the talk about search engine optimization revolved around developing quality content that can make your website look and feel much more authoritative. Authoritative websites rank well-and. You can already see it happening if you type in specific search terms.
Authoritative websites rank well because they supply visitors with information that’s ultimately valuable to read. If you visit a website, you probably want to see the content you can learn from, right? So many SEO practices switched to designing valuable content: visitors and search engines want to see helpful content.
If you use valuable and authoritative content, your website will become better because of it. Even Google Web Spam head Matt Cutts commented about good content ‘Even when it’s not correctly optimized, can trump poor content that’s considered optimized using search engine optimization.’ He explained that good content and SEO optimization work best to improve a website’s ranking.
So, you’re probably wondering how you can get started writing good, valuable content. If you’re about to get begun reevaluating your SEO strategy, remember to:
Make sure your content is well-written. Ensure your content is well organized into readable portions and segmented into pieces readable by search engines. Make sure your content is linked with other content on your website.
Following those basic guidelines, you can build an SEO strategy to help you develop something that resembles an authoritative website. It doesn’t take a few steps to create a long-lasting SEO campaign for 2023, but it does take a few steps to put yourself toward a movement that has the potential to last throughout the year. Good luck!
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